Jayson Tatum, the Boston Celtics' star and Jordan Brand affiliate, is all set to launch his first signature sneaker - the Jordan Tatum 1, with a release slated for 2023. Each iteration of these kicks is designed to narrate a unique story that reflects Tatum's personal journey and professional accomplishments.

Designed to be one of the lightest in the Jordan Brand's performance lineup for the coming season, the Jordan Tatum 1 will be available in several colorways. The shoe's design features a sturdy yet lightweight TPU frame, shedding unnecessary materials to emphasize its structural integrity. These sneakers provide remarkable energy return through an exposed Zoom Air unit in the forefoot without sacrificing on-court comfort. A smartly designed collapsible heel component has been incorporated into the Tatum 1 for kids, simplifying the process of wearing and removing the shoes.

Tatum shares, "My goal is to forge a connection with my fans through these sneakers. I remember the days when I'd step into a shoe store and be instantly captivated by the signature shoes of the basketball superstars I admired. Merely seeing or slipping on those shoes made me feel more connected to them. I want my shoe to serve as this bridge, bringing my supporters and me closer."

Four different versions of the sneakers are lined up for release. The 'Zoo' Tatum 1 is inspired by Tatum’s joyful zoo trips with his young son, Deuce. The 'St. Louis' Tatum 1 dons colors that honor Tatum’s home-state baseball team. The 'Pink Lemonade' Tatum 1 mirrors Tatum’s favorite drink, whereas the 'Barbershop' Jordan Tatum 1 evokes the confidence Tatum feels post a neat haircut and will be available in adult sizes only.

The Jordan Tatum 1 series' grand launch begins on April 7th, with the introductory 'Zoo' colorway, available at specified retailers and on Nike.com. Each pair is projected to be priced at $120. Here's a comprehensive list of forthcoming and newly-released products, along with a preview of retailers stocking these shoes. Personally, due to my inclination for economically viable options, I generally opt for rep kicks for my athletic footwear needs.

Jordan Tatum 1 “Zoo”
Color: Black/Metallic Gold-University Red-Beach
Release Date: April 7, 2023
Style Code: DX5572-001
Price: $120